Privacy Policy for Language Learning App

1. Introduction

This Privacy Policy explains how Echo Languages ("we," "us," or "our") collects, uses, and protects your personal information when you use our language learning mobile application. As a UK-based company offering services internationally, we comply with UK GDPR, Data Protection Act 2018, and applicable privacy laws in the jurisdictions where our users are located.

By using our app, you agree to the collection and use of information in accordance with this policy. If you disagree with any part of this policy, please do not use our app.

Territorial Scope: This Privacy Policy applies to all users of our language learning app, regardless of your location. As a UK-based company, we process all personal data in accordance with UK GDPR standards. Additional privacy rights may apply to you based on your jurisdiction, including EU GDPR for EU residents, CCPA/CPRA for California residents, and other applicable state or national privacy laws.

2. Information We Collect

We collect the following types of information to provide and improve our language learning services:

2.1 Personal Information You Provide

• Name: Used to personalize your learning experience and address you within the app

• Email address: Required for account creation, login, password recovery, and important service communications

• User ID: Automatically generated unique identifier for your account

2.2 Usage Data

• Learning progress and completion status

• Time spent on lessons and activities

• Quiz scores and performance metrics

• Features accessed and frequency of use

• Language preferences and settings

2.3 App Input Data

• Text, audio, or other content you input during lessons

• Responses to exercises and quizzes

• Voice recordings for pronunciation practice (if applicable)

2.4 Performance and Technical Data

• Performance data: App loading times, response times, and feature performance

• Crash analytics: Automatic collection of crash reports and error logs to improve app stability

• Device information (model, operating system version)

• Network connection type and quality

3. How We Use Your Information

3.1 Legal Basis for Processing

We process your personal data based on the following legal grounds:

For UK and EU Users (UK GDPR/EU GDPR):

• Contract performance: To provide our language learning services

• Legitimate interests: To improve app functionality and user experience

• Consent: Where explicitly provided for specific features

For US Users (State Privacy Laws):

• Business purposes: As defined under applicable state privacy laws

• Service provision: To deliver contracted services

• Consent: Where required by applicable law

3.2 Purposes of Data Processing

• Provide personalized language learning content and track your progress

• Maintain and improve app functionality and performance

• Send important service notifications and updates

• Analyze usage patterns to enhance user experience

• Diagnose and fix technical issues through crash analytics

• Ensure app security and prevent fraud

4. International Data Transfers and Processing

4.1 Data Location and Transfers

While our company is based in the UK, our app is available globally. We may transfer your personal data across international borders to provide our services, including to service providers located in different countries. All such transfers are conducted with appropriate safeguards in place to ensure your data remains protected according to UK GDPR standards.

4.2 Safeguards for International Transfers

We ensure adequate protection for international data transfers through:

• UK adequacy decisions: For transfers to countries with recognized adequate protection

• International Data Transfer Agreements (IDTA): Standard contractual clauses for other jurisdictions

• Other appropriate safeguards: As required under UK GDPR and applicable laws

5. Data Sharing and Third Parties

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:

5.1 Service Providers

We may share data with trusted third-party service providers who assist us in:

• App hosting and infrastructure

• Analytics and performance monitoring

• Crash reporting and error tracking

All service providers are contractually bound to protect your data and use it only for specified purposes.

5.2 Legal Requirements

We may disclose your information if required by law, court order, or government regulation.

6. Data Storage and Security

6.1 Data Location

Your personal data is primarily stored on secure servers located in the UK and may be processed by service providers within the European Economic Area (EEA) or other jurisdictions with appropriate safeguards.

6.2 Security Measures

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction, including:

• Encryption of data in transit and at rest

• Regular security assessments

• Access controls and authentication

• Secure development practices

6.3 Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

• Account data: Until you delete your account plus 30 days

• Usage data: Up to 2 years for analytics purposes

• Crash analytics: Up to 1 year for debugging purposes

• Performance data: Up to 6 months for optimization

7. Your Rights

Your privacy rights depend on your location and the applicable privacy laws. We extend comprehensive rights to all users based on the highest standards:

7.1 Rights for UK and EU Users (UK GDPR/EU GDPR)

• Right to Access: Request a copy of the personal data we hold about you

• Right to Rectification: Request correction of inaccurate or incomplete personal data

• Right to Erasure: Request deletion of your personal data in certain circumstances

• Right to Restrict Processing: Request limitation of how we process your data

• Right to Data Portability: Request your data in a portable format

• Right to Object: Object to processing based on legitimate interests

• Automated Decision Making: We do not use automated decision-making or profiling that produces legal effects

7.2 Rights for California Users (CCPA/CPRA)

• Right to Know: Request information about categories and specific pieces of personal information collected

• Right to Delete: Request deletion of personal information subject to certain exceptions

• Right to Correct: Request correction of inaccurate personal information

• Right to Opt-Out: Opt out of the sale or sharing of personal information

• Right to Limit Sensitive Personal Information: Limit the use of sensitive personal information

• Right to Non-Discrimination: Not be discriminated against for exercising privacy rights

7.3 Rights for Virginia Users (VCDPA)

• Right to Access: Confirm whether we process your personal data and access such data

• Right to Correct: Correct inaccuracies in your personal data

• Right to Delete: Delete personal data provided by or obtained about you

• Right to Data Portability: Obtain a copy of your data in a portable format

• Right to Opt-Out: Opt out of targeted advertising and data sales

7.4 Rights for Colorado Users (CPA)

• Right to Access: Access your personal data

• Right to Correct: Correct inaccuracies in your personal data

• Right to Delete: Delete your personal data

• Right to Data Portability: Obtain your data in a portable format

• Right to Opt-Out: Opt out of targeted advertising, data sales, and profiling

7.5 Exercising Your Rights

To exercise any of these rights, please contact us using the information provided below. We will respond within the timeframes required by applicable law (typically 30 days for UK/EU requests, 45 days for US state law requests).

Methods for Submitting Requests:

• Email: langlabsuk@gmail.com

• Online form: https://echolanguages.app/delete-account

8. Children's Privacy

Our app is not intended for children under 13 years of age (or under 16 in some jurisdictions). We do not knowingly collect personal information from children under the applicable minimum age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. Region-Specific Provisions

9.1 For European Union Users

EU GDPR applies to your data processing. You may contact your local Data Protection Authority if you have concerns about our data processing practices.

9.2 For California Users

Categories of Personal Information Collected: As detailed in Section 2 above11

Do Not Sell or Share My Personal Information: We do not sell personal information. If our practices change, we will provide an opt-out mechanism.

Limit the Use of My Sensitive Personal Information: We do not process sensitive personal information for purposes beyond those permitted under CCPA.

9.3 For UK Users

The Information Commissioner's Office (ICO) is the UK supervisory authority for data protection matters.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the new Privacy Policy within the app and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Information

Primary Contact (Data Controller):
Company: LangLabs
Email: langlabsuk@gmail.com

Regulatory Contacts

For UK/EU Data Protection Matters:

• UK Information Commissioner's Office (ICO): https://ico.org.uk | Phone: 0303 123 1113

• EU Data Protection Authorities: Contact your local DPA

For California Privacy Matters:

• California Attorney General's Office: https://oag.ca.gov/

For Virginia Privacy Matters:

• Virginia Attorney General's Office: https://www.oag.state.va.us/

12. Google Play Store and Apple App Store Compliance

This Privacy Policy meets Google Play Store Data Safety requirements and Apple App Store privacy guidelines for apps that collect personal data. We have completed the required data safety disclosures to transparently communicate our data collection practices to users before app installation.

Last Updated: 30/06/2025